A performance-first acquisition strategy for GeniusCare —
targeting verified signups across LINE, WhatsApp & Telegram.
GeniusCare has launched — officially live one week ago. You have real product, real use cases, and real early users. The challenge now is scale.
Every channel is chosen based on where your target user already spends their time. We run all three in parallel with separate UTM tracking so we know exactly where every user came from.
LINE OA (Official Account) ads + creator partnerships. Thailand users are deeply habituated to LINE — health, banking, and daily comms all happen here. We run targeted campaigns to health-interested segments and direct them into the GeniusCare bot via deep link.
Meta (Facebook/Instagram) ads redirect to WhatsApp bot start. We also set up a referral loop — every new user gets a share card with their UTM link. WhatsApp also serves as the daily reporting channel: I send you user counts, cost per user, and which hooks are converting every morning.
Organic outreach + paid placement in health-focused Telegram channels and expat communities in Thailand. These users tend to be higher-educated, English-speaking, and more likely to explore AI health tools. Excellent segment for mental health and preventive care use cases.
Health influencers in Thailand with proven health audiences. We brief them with a personal narrative — "I tried GeniusCare and here's my result" — and track every click via unique UTM links. This provides social proof and reaches the LINE/Instagram overlap audiences at lower CPM.
Speed matters. We launch fast, read the data daily, and shift budget to what's working. No wasted spend.
Total investment: $1,500 for a 7-day campaign. Structured for maximum transparency — you see exactly where every dollar goes.
| Item | Channel / Notes | Amount |
|---|---|---|
| LINE Ad Spend | 60% of media · LINE OA + influencer | $540 |
| Meta Ad Spend | WhatsApp entry · Facebook/Instagram targeting | $225 |
| Telegram & Organic | Channel placements + community outreach | $75 |
| Micro-Influencers | 3–5 health creators · Thailand market | $135 |
| Creative & Copy | Ad creatives, hook copy, UTM setup | Included |
| Campaign Management | Strategy, daily optimization, reporting | $525 |
| Total Investment | 7-day campaign · All deliverables included | $1,500 |
$0.54 per engaged user. If LINE performs as expected, this may drop to $0.40–0.48.
You receive a WhatsApp report every morning: users by channel, cost, top-performing hook.
Budget is reallocated daily based on CPE signals. Underperforming channels get cut fast.
Every user is tagged from click to signup. You'll know exactly which ad, which channel, and which hook drove each user.
This isn't just about Week 1 numbers. Investor-grade traction means users come back. So we've built that incentive into the deal.
If 500 or more of the 2,500 acquired users (20%) return and engage with GeniusCare in the 8–14 day window after signup, a $300 bonus is added to the invoice.
This aligns our incentives completely. I don't just hand you 2,500 one-time signups — I'm invested in delivering users who actually stick around. Retention is the metric investors care about most heading into your Series A.
You have 4 consultants pitching for this. Here's why Growmore AI is different.
Most consultants charge by the month and deliver activity reports. I charge on outcome: 2,500 users in 7 days. If the numbers don't hit, neither does the bonus. Skin in the game.
Thailand's primary messaging platform is LINE — and most growth agencies default to Facebook/Google because that's what they know. We lead with LINE OA and LINE influencers because that's where your users are.
You get a WhatsApp report every single day. User count by channel, CPE, what's working, what we're cutting. No waiting until end of month to find out the campaign didn't work.
Growmore AI doesn't just run campaigns manually. We've built n8n automation workflows, AI enrichment pipelines, and PostHog analytics integrations. The tracking and reporting you get is more sophisticated than what most agencies offer at 3x the price.
You're one week post-launch with Series A in Q2 2026. The window to show investor-ready traction is short. We can start this week — not next month.
One week to go-live. No fluff, no vague deliverables. Just 2,500 verified users, full attribution data, and a Week 2 retention story worth putting in your Series A deck.
Growmore AI LLP · Global Tech Park, Koramangala, Bengaluru – 560034
growmoreai.com · info@growmoreai.com